Apple is preparing to enter the foldable phone market for the first time, in a significant shift in the company's strategy for luxury smartphones. It is expected that a new device called "iPhone Ultra" will be launched next September, targeting the highest price segment of the smartphone market.

Reports indicate that the foldable phone may be unveiled simultaneously with the iPhone 18 Pro series, while Apple may postpone the launch of the standard version of iPhone 18 to the following year. This is an attempt to focus attention on its most advanced and profitable devices.

A price that places the phone in the category of luxury devices

The expected price of the phone is the most striking feature in recent leaks. The leak expert Yogesh Barr has predicted that the device's price will reach around $2,300, which puts it significantly higher than most competing foldable phones on the market.

At this price, consumers may find themselves comparing the cost of the new phone with advanced laptops like the MacBook Pro. This reflects Apple's approach to presenting the device as an ultra-luxury product that relies on the strength of its ecosystem and the loyalty of its users.

Expected specifications for Apple's foldable phone

Leaks indicate that the phone will come with a dual-screen design. One screen is an internal OLED foldable display measuring 7.8 inches, along with an external screen measuring 5.5 inches for quick use.

The device is expected to be powered by the new A20 Pro processor, with up to 12GB of RAM to support running multiple applications simultaneously, especially given the nature of foldable devices that target users seeking higher productivity and entertainment capabilities.

Reports also indicate that the phone may feature a battery capacity ranging from 5400 to 5800 mAh, which is relatively large and aims to support running two high-resolution screens throughout the day.

Dual Cameras and Integrated Imaging Experience

In terms of imaging, the phone is expected to rely on a dual camera system featuring a 48MP main camera with an ultra-wide lens also at 48MP, along with front cameras at 18MP for both screens, aiming to provide a consistent imaging experience whether the phone is folded or unfolded. Apple enters a market that is witnessing increasing competition after companies like Samsung and Google have made significant strides in developing foldable phones, making the success of the new device dependent on Apple's ability to offer a different experience that combines design, operating system, and integration with its digital services.

Although specifications and pricing are still within the realm of unverified leaks, Apple’s entry into this market could represent a significant shift in the smartphone sector, especially if the company succeeds in convincing users to pay a high price for the folding technology.