Reports reveal that Apple plans to launch five new iPhone versions next year, including the first foldable iPhone. The company aims to produce around 10 million units of these phones in its efforts to increase market share.

According to "India today," reports indicate that Apple is preparing for one of the largest iPhone launch cycles in recent years, planning to release up to five new models next year, with a strong focus on the foldable smartphone market.

According to a report published by Nikkei Asia, the company has raised its production target for the first foldable iPhone to around 10 million units, indicating increased confidence in this new product category despite the severe industry-wide memory chip shortage.

The report suggests that Apple plans to launch its products over the second half of this year and the first half of 2027, instead of following its usual strategy of a single event. This move is part of its efforts to increase market share in the smartphone segment while overcoming supply chain challenges affecting memory chip availability and prices.

The high production target is notable, especially since Apple has not yet launched foldable smartphones. Meanwhile, competing companies like Google are expanding their product lines. The goal of producing around 10 million units suggests that the company expects strong demand for its first foldable device upon release.

Apple to launch foldable iPhone alongside Pro models

Rumors about Apple’s next-generation iPhones have been increasing over the past few months, and the upcoming iPhone 18 family is expected to be one of the company's most important product releases in years. Reports indicate that Apple may divide its release into two different time periods.

The iPhone 18 Pro and iPhone 18 Pro Max are widely expected to be released first, and it’s also likely that the long-awaited foldable iPhone will arrive during the same launch period.
The foldable model has been given different names in leaks, including iPhone Fold and iPhone Ultra. Reports indicate that its initial price may exceed $2,000, making it the most expensive iPhone Apple has ever released.
Meanwhile, reports suggest that the release of the iPhone 18, iPhone 18e, and second-generation iPhone Air will be delayed to spring 2027. If this happens, it would represent a significant departure from Apple’s tradition of unveiling all its flagship iPhones together in the fall.

The new launch schedule may also help Apple manage production more efficiently as memory chip prices continue to rise. Recent reports have indicated that rising costs for random access memory (RAM) could affect both hardware specifications and the prices of upcoming smartphones across the market.