Apple has now announced who can advertise on Apple Maps, barring entire business categories while still giving itself the right to final say over any advertisements on the platform.


On Tuesday, Apple updated its advertising guidelines. This was particularly noteworthy as it outlines the policies that advertisers will be expected to follow when advertising on Apple Maps.

Perhaps not surprisingly, Apple's policies are generally more restrictive than Google's across some key categories. This has typically been the case for content moderation between the two services.


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