This Instagram post changes its text logo for the first time in over 10 years, as seen on TechCrunch.

Meta has updated Instagram’s text logo, adding a new font and style while retaining some elements of the original design. The updated text logo is already visible at the top of Instagram’s mobile apps.

Instagram CEO Adam Mosseri announced the new text logo through posts on Instagram and Threads, explaining that the previous design had remained unchanged for 10 years and it was time to update it.

Mosseri described the new text logo as “more simple and modern.” The Design at Instagram page shared more details about the concept behind the new design, along with the broader visual identity system of the platform.

According to the design team, the new text logo went through hundreds of revisions and experiments before settling on the final version. The updated design aims to reflect the creative spirit that defines the Instagram community.

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This Instagram post changes its text logo for the first time in over 10 years, as seen on TechCrunch.