iPhone User Loyalty Reaches Record High as Android Switchbacks Decline, According to TechCrunch

A new report from Consumer Intelligence Research Partners (CIRP) reveals that iPhone user loyalty has reached a record high of 87% in the first quarter of 2026, up from 84% in the same period last year. This is the highest rate recorded by the company since it began tracking this metric three years ago.

The data shows that only 12% of new iPhone buyers were switching from Android phones, a slight decrease from 14% the previous year. The remaining percentage was split between traditional phone users and first-time smartphone buyers.

Company analysts believe this reflects the maturity of the smartphone market, as users are less inclined to switch operating systems due to the difficulty of transferring data, apps, accessories, and digital purchases across different platforms.

However, the report notes that Apple did not disclose the sample size or margin of error in the study, making it difficult to fully assess the accuracy of these percentages.

Nevertheless, the findings suggest that Apple is relying more on encouraging its existing users to upgrade, while its competitors, such as Google, still face challenges in convincing iPhone users to switch to Android phones.

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