Google has announced that it will allow users to remove the visible watermark from AI-generated content, including images, videos, and songs. The company explained that this won't affect the invisible SynthID watermark and metadata related to the C2PA standard.

New update gives creators more freedom while preserving hidden verification mechanisms

Josh Woodward, Google's Vice President for Gemini, said in a post on X that this feature will be available on Nano Banana, Omni, and Lyria. He explained that the option to disable the visible watermark will be available in Gemini and Google’s video editor, Flow, with search support coming soon.

This change reflects an advanced approach to classifying AI-generated media. While visible watermarks often reduce the usefulness of content in professional and creative work, there is still a need to identify AI-generated content.

"We're aiming for a balance between creative freedom and security: while visible watermarks are optional, invisible SynthID watermarks and C2PA metadata are still used to ensure transparency. So you can still use Gemini or search to verify if an image is AI-generated," he wrote. This feature will be rolled out in the coming days. Once available, users will be able to go to Settings > Media Watermark to enable or disable the visible watermark.

Google launches Credentio library

Google has launched a new open-source library called Credentio to enable developers to embed local verification mechanisms in their applications. This comes after Anthropic's controversial step of adding a watermark to texts and files created by Claude in compliance with European Union regulations.