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Sony is preparing to unveil a new smartphone tomorrow, at an event that will take place at 11:00 AM local time in Japan, which corresponds to 2:00 AM UTC.

Although Sony has not officially revealed the phone it will announce, expectations are strong for the Xperia 10 VIII, which will be the successor to last year’s Xperia 10 VII, especially since Sony already unveiled the Xperia 1 VIII earlier this year.

https://youtu.be/llAcyuPumrQ?si=LMzfo2-auwvZyChT

Sony will broadcast the event live on YouTube, while the official event pages on Sony’s local websites, including those in the UK and Japan, have only revealed teaser phrases without additional details.

Meanwhile, in a recent interview, Sony representatives explained that the company is currently focusing on a strategy based on two smartphone series: Xperia 1 represents the flagship category, while Xperia 10 targets the lower price range. As such, it does not appear that the company plans to launch a new phone within the Xperia 5 series anytime soon.

It is expected that Sony will reveal more details about the new smartphone during the event, with specifications and prices becoming available after the official announcement.

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This topic is the Sony Xperia 10 VIII launch date. Here’s when it will be announced and what to expect appeared on TechCrunch.