Meta has launched its new app Pocket in the United States, after a limited trial period in Brazil. The app offers a different experience based on generative artificial intelligence and allows users to create small interactive games and experiences that can be shared with others.

The app enables users to create short experiences known as "Gizmos" through simple inputs where they specify what they want to create. Once completed, these experiences can be published within a scrollable page, giving Pocket a social aspect similar to content-sharing platforms.

The feature is not limited to traditional games

"Gizmos" capabilities are not limited to traditional games; they can take advantage of modern smartphone features such as touch and tilt interactions. They also allow the use of images and music, and users can save their favorite experiences in a favorites list and share them through their profile.

The platform also gives users the ability to remix existing experiences and create new versions, making the content scalable and shareable rather than a static experience created by only one person.

Choosing "Gizmos" over "Mini Games" seems to reflect Meta's desire to present Pocket as more than just a gaming platform. The experiences that can be created may include interactive activities, simple tools, and artistic experiments such as an interactive digital canvas.

The launch of Pocket is also linked to a previous application called Gizmo, where Meta attracted most of the team working on it before its closure. Gizmo offered an idea similar to Pocket, including creating interactive experiences and using the term «gizmos».

Meta's moves in artificial intelligence

The launch of Pocket comes within Meta’s increasing moves in the field of artificial intelligence, after the company introduced other experiments based on generative AI in the past period. One of the most prominent is the Vibes feature in the Meta AI application, which focuses on creating and sharing AI-generated content.

With Pocket reaching users in the United States, Meta is betting on combining artificial intelligence with creativity and social engagement in a simple experience that can be used directly through the phone. This could make game creation and interactive experiences available to more users without the need for specialized programming expertise.