Apple is preparing to enter the smart glasses market, but it seems that users will have to wait longer than expected. According to a new report, Apple’s first smart glasses may not reach markets before the end of 2027, in a move targeting competition with Meta's smart glasses as they continue to strengthen their global presence.

Potential delay from previous expectations

The tech journalist Mark Gurman mentioned in his weekly Power On newsletter that Apple is aiming to launch its smart glasses by the end of 2027, which contradicts earlier reports indicating a possible unveiling during 2026 and start of shipments at the beginning of 2027.

This delay gives Meta an additional opportunity to strengthen its position in the smart glasses market, especially since it is one of the first companies that has succeeded in turning this type of device into a mass-market product through its partnerships with EssilorLuxottica, which owns well-known brands such as Ray-Ban, Oakley, and Prada.

Apple's strongest weapon: Integration with iPhone

Gurman believes that Apple’s biggest competitive advantage will be the deep integration between the upcoming glasses and iPhones. With Apple having a large base of iPhone users worldwide, smooth connectivity between the phone and the glasses can provide an experience that is difficult for competitors to match. This may drive many iPhone users to prefer Apple's product when it is launched. The report indicated that Apple has already imposed some restrictions on the integration between iOS and current Meta glasses, which may continue or expand once a competing product from the company is released.

Meta bets on prices and partnerships

In contrast, Meta continues to expand its range of smart glasses through various models and lower prices. The price of Meta glasses starts at $299, a price level that is believed Apple will not be able to approach when it launches its first product. Meta also benefits from its partnership with EssilorLuxottica, which gives it the ability to offer familiar and popular designs to users through globally recognized brands.

Specifications of Meta's new glasses

Meta recently launched its smart glasses worldwide in collaboration with EssilorLuxottica. They are equipped with the Muse Spark AI artificial intelligence model, support direct instant translation into up to 20 languages, and include a 12-megapixel camera with a 100-degree field of view, allowing users to capture photos and videos from their perspective.

Expected competition in the wearable devices market

Despite Apple's potential delay, its entry into the smart glasses market could significantly alter the competitive landscape. This is especially true given its ability to integrate hardware and software within its own ecosystem of devices. While Meta seeks to expand its market share before the arrival of a new competitor, it appears that the coming years will see intense competition between the two companies for the future of wearable computing.