Apple is presenting John Ternus as the steady continuation of Tim Cook's leadership, with the incoming CEO praising the company's momentum while declining to reveal how he intends to reshape it.


Cook and Ternus appeared together July 27 at the Los Angeles premiere of the Apple TV series Ted Lasso, giving Apple an unusually public setting to present its approaching leadership handoff.

The event was Cook's final Apple TV premiere as CEO and Ternus' first since Apple named him as Cook's successor. Both executives arrived in navy suits, open-collar white shirts and "Believe" pins, reinforcing the image of continuity.

Cook offered an emphatic endorsement of the executive who will replace him on September 1, 2026.


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