Meta continues to expand its presence in the field of artificial intelligence, this time through a new application called Pocket, which allows users to create miniature games and interactive experiences using text commands without the need for advanced programming knowledge. The app is part of the company's strategy to simplify content development tools by relying on generative AI technologies.

A Platform for Creating and Sharing Games

The application was first spotted by app developer and reverse software engineer Alessandro Paluzzi, while data from AppFigures indicates that the app has been available in the iOS and Android stores since June 29. However, it is not yet available in all markets, including the United States. Meta's support page confirms that the app is being rolled out gradually and is currently not available in every country.

So far, Meta has not officially announced the launch of the application or a list of countries participating in the trial phase, nor has it disclosed its plans for global expansion.

It relies on AI to create interactive experiences

The Pocket app describes itself as "a creative platform for creating and sharing tools." It appears to rely on artificial intelligence to convert users' descriptions into miniature games and interactive experiences that can be shared with others. The name of the application's software package in the Google Play Store also suggests a connection to the Gizmo project.

Observers believe the application is an extension of Meta’s acquisition deal with Gizmo, a team of app developers that specializes in creating AI-powered interactive experiences earlier this year.

A new step in Meta's strategy

Pocket represents Meta’s latest move to integrate artificial intelligence into its products after launching its standalone AI application and adding smart features to its various services. The app reflects the company’s focus on enabling users to easily produce interactive content, while expanding the use of AI for developing simple games and creative applications in a growing competitive landscape among major tech companies.