This topic, MG Motor Middle East Selects Tiam Lewis as Partner for its Integrated Campaign for the SUV Range in GCC Countries, appeared on Tech News Today.

Dubai, UAE, August 13, 2026 – MG Motor Middle East announced the appointment of Tiam Lewis as its official partner to manage its upcoming integrated marketing campaign for its range of sports utility vehicles (SUVs) in the Gulf Cooperation Council (GCC) countries.

Under this appointment, the agency will provide comprehensive support to the brand in strategic planning, creative development, content production for social media platforms, and formulation of media strategies and development of campaign assets. The campaign aims to enhance awareness and interest levels, and support purchase intent among consumers across the full range of the brand’s SUVs, which includes models: MG ZS, MG HS, MG HS Hybrid+, and MG RX9.

With the continued growth in the SUV segment in the region, buyers are increasingly looking for clarity, value, advanced technologies, and a sense of trust when choosing their next vehicle. In this context, MG Motor Middle East is investing in an innovative campaign that helps customers understand which model best fits their lifestyle, the real needs it addresses, and highlights why MG is a smart and reliable choice.

A shared vision to enhance consumer confidence in the GCC

In this regard, Junaid Bukhari, Marketing Director at MG Motor Middle East, said:

“MG has successfully built strong momentum in the Middle East by providing its customers with exceptional designs, cutting-edge technologies, and outstanding value in an accessible and tailored manner that meets their real needs. As we continue to strengthen our SUV models’ position in the region, we are confident that Theam Lewis agency possesses the strategic, creative, and media expertise needed to help our clients explore and discover our range with greater confidence”.

The campaign will focus on showcasing MG’s SUV lineup as an integrated and interconnected portfolio designed to meet diverse daily needs, ranging from owning a compact, economical city SUV to providing family comfort, hybrid engine efficiency, and spacious interiors for commuting. Theam Lewis will craft communication messages that celebrate the roles of these models through clear storytelling, realistic usage scenarios, and interactive content, covering all media touchpoints. All these efforts aim to support decision-making, encourage booking test drives, and enrich conversations within showrooms.

For her part, Maha Ayash, General Manager of Theam Lewis agency in the UAE, stated:

“MG Motor Middle East has promising and significant regional opportunities, especially in the SUV category where customers are keen to compare options closely and seek smarter buying decisions. Our main focus is on helping MG transform these decision-making moments into a state of absolute consumer confidence through an integrated campaign that is strategically clear, creatively engaging, and effectively targeted at media and trade”.

For more information about MG Motor Middle East, please visit the website: www.mgmotor.me/ar/.

About Team Lewis

Team Lewis specializes in delivering integrated creative campaigns that serve both business and community goals. Founded in 1990, with its headquarters in London, the agency operates today through a global network of 27 offices spread across Asia, Europe, the Middle East, Africa, and North America. For more information, please visit: www.teamlewis.com.

MG Motor Middle East Chooses Team Lewis as Partner for Integrated Campaign for the SUV Range in GCC Appears on Tech-News.