Meta has launched a standalone Mac app as part of its efforts to provide AI tools for business owners and creators who rely on Facebook and Instagram. The Mac app offers some new features compared to the Meta AI website and mobile app. For example, it allows users to share a portion of their screen so that the assistant can “see” what they are working on and provide more accurate answers. Meta emphasizes that this feature will be particularly useful for businesses, enabling them to receive guidance on writing posts, ads, and other content.

Features of Meta AI on Mac

The company also allows Meta AI to leverage more business-friendly features, including its own analytics and advertising tools. Professional Facebook and Instagram account holders can now connect Meta AI with Google Workspace and import documents, spreadsheets, and other work-related data.

According to Meta, all of this will help businesses better manage their ad campaigns and receive personalized tips. “You can ask Meta AI questions about your business and get answers derived from a unique Meta context, such as user engagement with your account and the performance of your ads,” Meta explained in a blog post. “In addition to your own accounts, you can gain insights into similar brands and how they build their presence on Meta.”

This update comes as part of Meta’s latest efforts to promote its AI tools to the millions of users who rely on its apps to manage and market their businesses. The company recently launched an AI-powered programming agent at a lower price than competing products. Mark Zuckerberg stated his desire for the company's agents to be able to “run your whole business.” This move will also attract more users to Meta’s AI subscription offerings. While the new Mac app is free, the company has gradually imposed restrictions on using its more advanced AI features that require a Meta One plan.