X platform continues to strengthen its presence in the field of visual content, after announcing the launch of a new set of live streaming tools, along with a $1 million incentive program to encourage content creators to provide live broadcasts through the platform.

The company announced the launch of Live Studio, a new live broadcast control center within the creator studio, which allows users to easily create and manage live streams. Content creators can name the stream, add a thumbnail, schedule its start time, and specify the category allowed to watch it, whether verified accounts, followers, subscribers, or all platform users.

X Platform Reveals Live Studio and Financial Incentives for Creators

The new center also provides tools to monitor the performance of the broadcast in real-time, displaying the number of simultaneous viewers, countries they are watching from, and devices used. It also displays live comments and the status of the broadcast, helping creators manage their sessions more professionally.

In an effort to encourage the use of the service, Nikita Per, head of products at X, announced that the company will allocate $1 million in rewards for content creators who provide live streams during the next cycle. The mechanism for distributing incentives and full details will be revealed later. The live streaming feature is currently limited to subscribers of the X Premium service, which starts from $3 per month, in a move aimed at boosting paid subscriptions and attracting more creators to the platform.

Despite this step, X still faces the challenge of proving the efficiency of its live-streaming infrastructure, especially after the platform experienced outages during prominent events in recent years, including a failed broadcast of Ron DeSantis’s 2023 presidential campaign ad and an interrupted live interview between Elon Musk and Donald Trump via Spaces service in 2024.